![]() We need somebody like you in your position to essentially take more risk inside of your own ecosystem. "Gloria Steinem said, 'Tim that's the opposite of what we need. Related: Former Xerox CEO Ursula Burns: It's a 'time of power' for women in techĪrmstrong's initial plan was to launch a separate company in which "all leadership, all people who work for the company women."īut after a conversation with actress Marlo Thomas and writer and feminist organizer Gloria Steinem, he changed course. "It struck me that I had just walked ten steps down the hall, but my son - who I love - may actually end up earning more and having a better opportunity only because he was male, and my two daughters, ten feet down the hall may have not had the same opportunity," he says. Armstrong recalls his daughter putting Burns' signed autograph over her desk in her bedroom. The idea was sparked after his daughter met former Xerox CEO Ursula Burns while the family was on vacation. ![]() Armstrong says AOL has put its "largest investment" into this brand. In 2012, as AOL's CEO, Armstrong launched Makers, a digital platform with original videos and interviews of trailblazing women, including Ruth Bader Ginsburg and Oprah Winfrey. you start with an immediate gap," he says.Ī recent study by Cass Business School, the University of Warwick in the United Kingdom and the University of Wisconsin, found that men are 25% more likely to get a raise when they ask for one.Īrmstrong's commitment to elevating women in the workplace came from "five or six years of understanding the space," he says. "If you have a woman and a man come into a business and over the next five years the man is more aggressive asking for a raise each year, and the women are less aggressive, over time. Related: Women do ask for pay raises, they just don't get them "I think every piece of data you see says having a more diverse workforce and having more women involved in it actually leads to better outcomes, better growth," he says.Īccording to a report from consulting firm McKinsey, companies in the top quartile for gender diversity are 15% more likely to outperform financially in their industry.Īrmstrong says changes to the "behavior of the company, or the behavior of individuals" are key to gender parity in the workplace.
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