This gives plenty of opportunities for direct mail to get read or at least skimmed through. In an average household, mail is thrown out after 17 days. Direct mail marketing might seem like a thing of the past, but we have a list of direct mail statistics that will convince you otherwise.įor example, would you have guested that four in ten Americans of all ages look forward to checking their mailbox? Not only do we look forward to receiving a piece of mail but we tend to hold on to it for a long time. There are so many marketing channels nowadays that business owners often overlook a tried-and-tested marketing method that still yields results. Still not sure about the efficacy of direct mail for your 2022 marketing campaign? Reach out to the team at Linemark today to learn more.Social media, email, search engine optimization, print advertising, trade shows, conferences. It not only still works very well for the brands that use it – it often works far better than its perceived “modern” alternatives. But the truth is: there’s a reason why 63 percent of direct to consumer brands invest in direct mail marketing statistics. A study by Triadex Services revealed that 54 percent of those asked said they would feel positive toward receiving printed mail from their preferred brands.Īs we move forward into the 2020s, some marketers may see the relationship direct mail has with “snail mail” as an outdated channel for engaging with customers. Consumers actually want to receive direct mail from the brands they’re interested in.People are more likely to respond to a physical piece of mail than one they may perceive as automatically generated by a computer program and sent to their inboxes. Direct mail shows a 37 percent higher response rate than email.In fact, simply adding the recipients’ names to your pieces of direct mail can increase response rates by 135 percent. This is bolstered by the fact that direct mail can be customized on an individual customer, demographic, or regional basis.
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